The Thieves Overcomes The Grand Heist's Grand Opening
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||The Grand Heist||8/8/12||30.10%||961,805||1,343,501||694|
|3||I Am a King||8/8/12||8.30%||271,095||490,594||471|
|4||The Dark Knight Rises (us)||7/19/12||8.20%||240,450||6,073,570||367|
|5||Sammy's Adventures 2 (be)||8/1/12||7.10%||218,639||967,254||370|
|6||Ice Age 5 (us)||7/25/12||3.80%||118,629||1,453,213||271|
|7||Animals United (ge)||8/8/12||2.50%||86,564||123,247||241|
|8||Step Up 4 (us)||8/15/12||0.70%||21,029||22,245||90|
|9||Detective Conan (jp)||7/19/12||0.50%||18,044||499,974||82|
Leading the pack again, but only just, was the third weekend of The Thieves' record-breaking run. It slowed about 40% and added another whopping 1,138,579 to its total which is well over the 9 million mark. It is set to become only the 6th Korean film to cross the 10 million threshold and it should achieve this on Wednesday, when grosses will be inflated due to a national holiday.
Another new Korean film opened at no. 3, but not only that, it was also a period comedy. Hard to say why I Am a King was programmed against The Grand Heist but the tactic did not succeed as it wound up with a mediocre 271,095. Only stellar word of mouth will save it from here on out and I have yet to hear any.
The Dark Knight Rises took a significant beating from local offerings this weekend but its 240,450 take was enough to put it past the 6 million mark. No mean feat for a foreign film these days.
Belgian animation Sammy's Adventures 2 was down 40% for 218,639 and should cross the 1 million mark on Monday. Ice Age 4 slowed significantly for 118,629 and its total, which will likely fall short of 2 million, will be seen as a disappointment.
The Rain-starring pilot action film R2B will be hoping to top the charts next weekend but the buzz is not great and it may stumble against the competition. Total Recall is also opening but I daresay it will probably underwhelm.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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