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Monday, November 28, 2011

Korean Box Office Update (11/25/11/27, 2011)

Weekend of November 25-27:

Title Release Date Weekend Total
1 SIU 11/24/11 346,875 419,042
2 Punch 10/20/11 288,874 4,745,131
3 Arthur Christmas (us) 11/25/11 180,315 187,475
4 Real Steel (us) 10/12/11 119,490 3,398,026
5 Moneyball (us) 11/17/11 117,661 501,195
6 Immortals (us) 11/10/11 103,727 1,241,104
7 The Twilight Saga: Breaking Dawn (us) 11/30/11 88,116 90,650
8 50/50 (us) 11/24/11 43,390 53,378
9 You're My Pet 11/10/11 30,600 519,726
10 Penny Pinchers 11/10/11 24,552 407,914
- Perfect Partner 11/17/11 8,943 82,073
- Chilling Romance 12/1/11 5,867 6,147
- Dancing Cat 11/17/11 2,046 8,057
- Secrets, Objets 11/17/11 1,569 6,808


A new champion was crowned this weekend at the Korean box office and business was up over last weekend and last year.  A total of 1.43 million tickets were sold over the frame and Korean market share was an even 50% which represented gains over last years 1.22 million admissions and 44% share.  Despite only holding 4 of the top 10 spots and facing some tough competition from Hollywood, the Korean films fared impressively.

The new king of the box office is the new Korean film SIU which opened with a strong 346,875.  Besides the very present marketing I have not heard much about the film so it is hard to say where it might go from here.  In any case it will most certainly be a one-trick pony in the top spot as it will do battle with Twilight next weekend.

Punch way have gone down a notch after five No. 1 weekends in a row but it only slowed about 20%, leaving it with a 288,874 weekend and a 4,745,131 total, which was enough for it to surpass Silenced for no. 4 on the yearly chart.  It will cross Detective K and clinch no.3 in the coming day or so but any further climbing of the chart will require an additional 2.6 million tickets to catch up with Sunny.  This probably won't happen, especially given some strong competition ahead, but if this year's Korean box office stories have taught us anything it is that it is certainly possible.

The next 6 slots were all occupied by American fare, starting with the seasonal children's movie Arthur Christmas which had an okay start with 180,315.

At No. 4 Real Steel continued to show very impressive legs as it lost less than 15% of its business for a 119,490 weekend.  The Brad Pitt critical darling Moneyball was off a little under 40% for 117,611 and already has half a million admissions, a good result not doubt due to the star presence of Mr. Pitt and the locally popular baseball theme.  Immortals slowed under 50% for 103,727 as it leaped over the one million mark.  Twilight: Breaking Dawn Part I banked 88,116 during its very strong previews.  Finally 50/50 opened to a low but predictable 43,390.

You're My Pet took the penultimate spot with 30,600, a sizable drop from last weekend but it has amassed a decent 519,726 to date.  Finally Penny Pinchers also took a fall to 24,552 for a reasonable 407,914 total.

Outside the top 10:  Perfect Partner crumpled after its lackluster debut and wound up with 8,943.  Chilling Romance took in 5,867 during its previews ahead of next week's opening.  Documentary Dancing Cat stayed nearly level adding 2,046 to its total.  Secrets, Objects sold 1,569 tickets over the weekend, about level with last weekend.

Next weekend:  A big test ahead for domestic films as the new Twilight will open wide after it's already successful previews.  I'm expecting a slightly better opening than the previous installments and then a steep drop-off so look for a opening in the region of 850,000, which will be more than enough for first place.


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-upReviews and features on Korean film also appear regularly on the site. 

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