Howling Takes a Bite Out of the Box Office
|Title||Release Date||Market Share||Weekend||Total||Screens|
|4||Legends of Valhalla: Thor (is)||2/9/12||7.70%||154,176||410,062||333|
|5||The Grey (us)||2/16/12||7.80%||152,028||184,488||300|
|8||Woman in Black (us)||2/16/12||3.50%||65,640||78,762||268|
|9||Ghost Rider 3D (us)||2/16/12||2.70%||53,741||70,433||236|
Howling won the weekend as many expected it would but by a slimmer margin than expected. It's 530,291 opening was good but not remarkable. Though given the recent performances of films like Nameless Gangster and Unbowed, both of which strike similar demographics, perhaps this should come as no surprise. However, reviews have been strong so word of mouth may see Howling increase in its sophomore frame.
Dancing Queen also lost some steam in its fifth weekend as it wound up with 178,364. The Uhm Jeong-hwa and Hwang Jeong-min comedy is now over the 3.5 million mark and will attempt to cross four but this will not be an easy task. Regardless, the film has already been an enormous hit.
Liam Neeson actioneer The Grey had a midlevel opening with 152,028. Hollywood is having a tough go as local competition targeting the same audiences have overwhelmed it.
Unbowed slipped three spots to number 6 and shed over 60% of its business in the process for a 96,598 weekend. The Ahn Sung-ki surprise hit has had a fantastic run and its total will soon cross the 3.5 million mark. From here on out it will begin to shed theaters quickly as exhibitors look to clear away space for new films.
Tarbosaurus 3D is inching closer to the one million mark (it would only be the second animation to cross it after last year's hit Leafie, A Hen Into the Wild) as it garnered some 71,608 viewers over the frame. It is still proving to be a very interesting time for Korean animation.
Two new US openers filled out slots 8 and 9, and both wer unable to entice audiences. Woman in Black started its run with a tepid 65,640 while Nic Cage superhero sequel Ghost Rider 3D was D.O.A. with 53,741.
Rounding out the chart was Papa, which added another 24,341 in its third weekend. The picture has crossed half a million but is a long way from being considered successful.
The only major release opening next weekend is Hollywood's Underworld 4 but the battle for first place will likely be waged between Howling and Nameless Gangster.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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