Miracle Stays Flat for 4th Straight Weekend
|Title||Release Date||Market Share||Weekend||Total||Screens|
|1||Miracle in Cell No.7||13/01/23||41.20%||1,129,726||8,867,424||721|
|2||The Berlin File||13/01/30||24.10%||644,456||5,980,252||579|
|3||A Good Day to Die Hard (us)||13/02/06||7.80%||210,178||1,297,703||329|
|4||How to Use Guys With Secret Tips||13/02/14||7.40%||200,891||266,891||367|
|5||Hansel and Gretel: Witch Hunters (us)||13/02/14||5.70%||138,407||177,571||297|
|6||Marco Makaco (de)||13/02/14||2.90%||88,766||96,848||276|
|8||The Snow Queen (ru)||13/02/07||1.90%||58,181||245,463||229|
|9||Silver Linings Playbook (uk)||13/02/14||1.90%||48,935||70,731||223|
|10||Pororo: the Racing Adventure||13/01/23||1.10%||30,952||867,20||102|
Leading the fray once again was Miracle in Cell No.7 which was down only 13.6% for 1,129,726. I'm not sure if any film has had over had four straight weekends over a million admissions, The Thieves and Masquerade both managed three last year. By the end of today Miracle will probably be over the nine million admissions mark and with this kind of momentum it's only a matter of time before the vaunted ten million mark falls as well, which could happen within the week.
The fifth entry in the Die Hard franchise fell a hefty 58.6% in its sophomore round for 210,178. Though not performing as strongly as other international markets, such as Japan, this is still a decent performance for an action film in the Korean market.
How to Use Guys With Secret Tips, despite good reviews, had a relatively poor showing with only 200,891 during its opening weekend. Given the history of the romantic comedy genre, this is unlikely to improve from here on out.
Next week will see the release of the hotly anticipated gangster pic New World which will be riding in on the back of some extremely positive reviews. Also opening will be Kim Jee-woon's Hollywood debut The Last Stand, the curiosity factor will make this a contender but without his name the film would likely fail completely, so it remains to be seen how well it performs. An Ethics Lesson, a new Korean erotic thriller, will also be opening but will probably be lost in the busy marketplace.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.
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