Concubine Seduces the Box Office For Second Straight Week
|Title||Release Date||Market Share||Weekend||Total||Screens|
|1||The Emperor's Concubine||6/6/12||21.60%||379,354||1,720,595||536|
|2||Madascar 3 (us)||6/6/12||18.00%||311,454||1,000,913||557|
|3||All About My Wife||5/17/12||13.60%||238,402||3,820,013||370|
|6||Men in Black 3 (us)||5/24/12||7.50%||135,452||3,231,814||332|
|8||Sadako 3D (jp)||6/14/12||4.90%||71,346||87,953||261|
|10||The Thing (us)||6/14/12||1.50%||27,886||33,462||173|
Leading the pack was Korean period drama The Emperor's Concubine which dipped only 27% from its strong opening for 379,354. It'll go sailing over the 2 million mark within a few days and should already be considered a big success, however its sophomore performance was likely bolstered from the quiet marketplace. Word of mouth still hasn't been very strong for this and it could easily take quite a tumble in week 3.
All About My Wife dipped a very soft 20% for a stellar 238,402 to bring it within swatting distance of 4 million, which it should cross before next week. I feel its run is about to wind down though as audiences will seek out something fresh.
Guy Pearce actioner Lockout had a so-so opening with 201,263, audiences seem to be bypassing this one as they seek fresh cinematic thrills.
Meanwhile Runway Cop also had a slight dip as it earned another 145,036. It's total now stands just past the one million mark.
Prometheus took a big hit after its minor opening with 129,265 in sales. Crossing the one million mark is possible but certainly not a guarantee, in any case a disappointing performance.
3D J-horror Sadako 3D had a poor opening with only 71,346 admissions. K-horror Don't Click shed two thirds and earned 57,234, as it prepares to exit theaters while US horror remake The Thing had a devastating opening in last place.
Lot of big Korean releases next weekend, including Miss Conspirator, The King of XXX-Kissing and I Am, should be interesting to see who comes in first place and it may be a tight battle, until then!
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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