Miss Go Goes Straight to the Top
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||The Emperor's Concubine||6/6/12||14.90%||224,090||2,187,575||427|
|3||Madascar 3 (us)||6/6/12||14.70%||219,150||1,275,303||449|
|4||King of XXX-Kissing||6/21/12||13.60%||213,630||270,293||424|
|5||All About My Wife||5/17/12||12.00%||179,158||4,144,011||325|
|8||Men in Black 3 (us)||5/24/12||4.00%||60,379||3,346,609||221|
|10||Faces In the Crowd (us)||6/21/12||2.80%||40,950||52,982||173|
Toping the chart this week was Miss GO, a new comedy thriller starring Ko Hyeong-jeong and Yu Hae-jin. It earned 268,277 over the frame which was just enough for first place but by no means a stellar debut. Personally I've been looking forward to this film but the lone review I've read was middling. If others follow suit Miss GO will likely have a short stay on the chart.
Madagascar 3 once again got the kids out on Saturday and Sunday which was enough for 219,150 and number 3 on the chart, only a 30% drop from last weekend. Part of the reason it's enjoying such a consistent run, besides the heavy marketing and tie-ins, is the lack of children's fare in the marketplace.
The King of XXX-Kissing, starring Song Sae-byeok and Seong Dong-il, was a close number 4 as it opened to 213,630. Not a sterling figure but the film could bounce back with strong word of mouth, the little I've heard has been positive.
Meanwhile US actioneer Lockout slowed considerably (almost 60%) in its second outing as it managed only 87,409. The Guy Pearce film should cross the half million mark but will then promptly vacate the chart.
Runway Cop fell 40% for 81,741 during its fourth weekend. It has been enjoying a relatively strong run and frankly one that I am a little baffled by.
The only major release next weekend will be The Amazing Spiderman and given the midlevel numbers all across the chart I imagine it will have no trouble swinging into pole position. The real question is how much business it will suck out of the holdovers.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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