Masquerade Still King
|Title||Release Date||Market Share||Weekend||Total||Screens|
|3||Resident Evil 5 (us)||9/13/12||5.70%||101,271||501,391||331|
|6||Wolf Children (jp)||9/13/12||2.90%||61,269||169,760||220|
|7||The Bourne Legacy (us)||9/6/12||2.10%||39,773||998,212||262|
|10||London Boulevard (uk)||9/20/12||0.30%||6,735||11,617||131|
Masquerade improved over its enormous debut by about 10% to record an additional 1,192,689 viewers and it is now well over the 3 million mark. Going in to the Korean holiday weekend it will have no trouble maintaining its lead as there will be no major releases likely to block its path. Word of mouth has been exceptional and a third one million weekend is not out of the question. Hard to tell how far it will go at this point but 5 million is the worst case scenario. 7 or 8 sounds far more likely.
Resident Evil 5 was down 60% in its sophomore spin for a tepid 101,271 while US comedy Ted failed to generate any buzz despite its enormous domestic performance with a paltry 81,313 debut.
There shouldn't be any surprise next as Masquerade will almost certainly find itself well ahead of its competitors but the new Pixar film Brave should drum up some holiday interest, at least for a solid second place finish.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.
To keep up with the best in Korean film you can sign up to our RSS Feed, like us on Facebook, or follow us on Twitter.