Masquerade Is King, Pieta Enjoys Golden Lion Bump
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||Resident Evil 5 (us)||9/13/12||14.30%||245,915||304,150||368|
|4||The Bourne Legacy (us)||9/6/12||6.50%||135,767||913,877||345|
|6||Wolf Children (jp)||9/13/12||3.40%||77,796||85,933||225|
|7||The Expendables 2 (us)||9/6/12||2.50%||53,444||416,236||253|
It's no surprise that Lee Byung-hun's much touted first period film Masquerade opened to no.1, nor is it that surprising that it had such a large opening with 1,097,619. I almost would have expected more but we are past the summer months and given its very positive reception so far I imagine it's in for a long and healthy run that will take full advantage of the upcoming Chuseok holiday. In fact I expect it will grow in its sophomore spin on the charts.
Besides the new number 1, the real story this weekend was Kim Ki-duk's Golden Lion-winning Pieta rising to number 3 on the chart with a significant 148,163 for a film of its size. This makes it Kim's most successful film in over a decade (since 2001's Bad Guy) and it will be interesting to see whether word of mouth will set in or not.
The Bourne Legacy dropped like a stone (75%) and took in only 135,767 over the frame. Traffickers had a similar fate as it lost 70% of its business for 92,298.
The only major release next weekend is the Korean action thriller Spy starring Kim Myeong-min and Yu Hae-jin. Its strong cast should give it some heft but I can't imagine it'll unseat Lee Byung-hyun from his throne.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.
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