Masquerade Still Top After Enormous Holiday Week
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||Taken 2 (us)||9/27/12||16.20%||271,598||2,094,497||507|
|7||Wolf Children (jp)||9/13/12||1.30%||24,286||297,537||124|
|8||Tad the Lost Explorer (us)||9/20/12||0.50%||10,432||202,045||96|
|9||Take This Waltz (ca)||9/27/12||0.40%||6,291||19,412||22|
In its fourth weekend, Masquerade once again topped the chart with a commanding 849,999. However, the real story were the preceding weekdays which, together with this past weekend, cobbled together 3 million admissions, making the film the second-biggest hit of the year with still plenty of gas left in the tank.
Taken 2 remained in second place with 271,598, though that represented a 60% slide. Still, it crossed the two million mark, a rare feat for a Hollywood thriller.
Pixar animation Brave held on to 4th spot and most of its audience for 188,398 and is now a fraction away from the one million mark. Not an incredible result but nevertheless a necessary milestone for this kind of film.
Spy dropped two spots and lost a lot of business as it attracted another 73,413 spectators. The film was optimistically positioned as a Chuseok release but with only 1.2 million in the tank after a few weeks of release, it is a fair to say that its performance has been a disappointment.
Anticipated thriller A Company Man, staring So Ji-seob, opens next week and will likely have a good outing though Masquerade may not be ready to give up its crown.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.
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