Masquerade Lords Over Chuseok Holiday
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||Taken 2 (us)||9/27/12||27.80%||776,843||962,350||682|
|7||Wolf Children (jp)||9/13/12||0.90%||28,266||217,147||145|
|8||Tad the Lost Explorer (us)||9/20/12||0.70%||20,515||127,868||194|
|10||Resident Evil 5 (us)||9/13/12||0.40%||10,870||550,480||132|
While no new Korean releases appeared on the chart this week, Masquerade more than made up for the slight local fare by taking half the weekend's business with 1,379,364 tickets sold. This represents a 15% increase over last weekend which itself was a 10% leap over its debut. It has also crossed the 5 million mark. Given that both Monday and Wednesday are a holiday in Korea, it should cross 6 before it heads into next weekend. 7 also looks all but assured though one must think that following the holiday period it will finally start to lose some steam.
Spy slipped a spot in its sophomore frame though lost only 20% of its audience on account of the holiday. That still only added up to 275,007, which is not an impressive figure for a pic that was positioned as a holiday release. Poisonous word of mouth shouldn't keep this pic from crossing the 1 million mark but it shan't go far over it.
Two new US releases rounded out the top 5: Pixar's latest animation Brave with a sleepy 208,613 and the Mark Whalberg comedy Ted with a paltry 66,326.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.
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