The Avengers Easily Threepeats
|Title||Release Date||Market Share||Weekend||Total||Screens|
|1||The Avengers (us)||4/26/12||47.80%||994,319||5,446,891||734|
|3||Dark Shadows (us)||5/10/12||13.80%||314,355||372,745||386|
|4||Snow White (us)||5/3/12||5.00%||123,381||477,859||305|
|6||All About My Wife||5/17/12||4.20%||91,426||96,751||277|
|8||The Lorax (us)||5/3/12||1.80%||46,562||261,893||240|
|9||Crayon Shin-chan (jp)||4/26/12||1.00%||26,667||259,718||130|
The Avengers was a shade away from its third consecutive one million weekend but its actual 994,319 was more than enough to keep it on top and represented only a 30% decline from the previous weekend. Its total stands well over five million and it will likely cross Transformers 3's chart-topping performance last year before long but don't expect this to join the vaunted ten million club by the end of its run. The Avengers has crossed $1 billion worldwide and frankly, after seeing it last night, it's hard to begrudge it its success.
The new Tim Burton-Johnny Depp quirkfest Dark Shadows opened to a tepid 314,355 which is on par with its poor showing stateside. People seem to be a little sick of the gothic tag team, I know I am. Look for a quick exit from theaters.
A Muse (aka Eungyo) slowed about 45% for a 99,840 frame and may now have to settle for a 1.5 million total which it will likely reach in roughly a fortnight. It's a shame as the film seemed to have so much potential but word of mouth has been practicaly non-existent.
All About My Wife had a great start in previews as it attracted 91,429 spectators and will be one to watch when it opens wide next week. The early buzz on this romcom is strong and the cast, not to mention the additional word of mouth that will be generated by the early screenings, will give it a strong opening bow.
Hollywood animation The Lorax crumbled as it shot down to eight with 46,562. Crayon Shin-chan, the other animated film on the chart, suffered a similar fall in its third weekend as it took 26,667. This means that there is a large gap for children's fare on the chart. Rounding out the chart was The Scent as it closes out its run with 10,214.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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