The Men in Black Score Big After Long Absence
|Title||Release Date||Market Share||Weekend||Total||Screens|
|1||Men in Black 3 (us)||5/24/12||47.50%||1,064,549||1,210,197||767|
|2||All About My Wife||5/17/12||24.50%||610,994||1,819,491||537|
|3||The Avengers (us)||4/26/12||10.30%||260,686||6,741,216||367|
|4||The Taste of Money||5/17/12||7.80%||193,197||951,420||412|
|6||Snow White and the Huntsmen (us)||5/30/12||2.90%||71,840||71,840||284|
|7||Inazuma Eleven Go (jp)||5/24/12||1.50%||40,393||41,668||242|
|8||Machine Gun Preacher (us)||5/24/12||0.40%||10,771||17,847||140|
|9||Mirror Mirror (us)||5/3/12||0.40%||10,443||574,969||57|
The third installment of the Men in Black franchise, coming a full decade after its predecessor, soared to a massive 1,064,549 weekend while capturing almost half of the frame's market share. I was surprised to see such a big opening but it seems that even after a four year absence, Will Smith still has a lot of international box office clout. However MIB 3 managed only a so-so opening in America which makes this result all the more surprising.
The Avengers dropped one spot but shed 60% as it added 260,686 to its total which is fast approaching seven million but won't go any further. Transformers 3's chart-topping total from last year seems safe at the moment.
As One also tumbled around 60% for 86,339 and probably won't quite make it to the two million mark. As more reviews come through on this pic it seems that it wound up being an overly sentimental affair and despite two big stars in Ha Ji-won and Bae Doo-na, audiences were reticent to give it a chance.
Inazuma Eleven Go: The Movie is another Japanese anime that scored a midlevel opening with 40,393 for number seven. Next on the chart was the new Gerald Butler action pic Machine Gun Preacher which had a disastrous start with 10,771. Mirror Mirror continued to slide, shedding three quarters of its audience for 10,443. After falling a similar amount, A Muse closed out the chart with 5,498.
Another new film will be Hong Sang-soo's latest In Another Country, which was also in competition at Cannes. It will be a limited release but with the added French presence of Isabelle Huppert, this may become one of his biggest local hits, perhaps finishing its run north of 100,000 admissions.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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