Deranged Infects the Charts
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||The Amazing Spiderman (us)||6/28/12||28.80%||679,675||4,396,250||652|
|5||A Letter to Momo (jp)||7/5/12||3.80%||108,895||247,814||248|
|7||Midnight in Paris (us)||7/5/12||2.50%||60,051||196,927||144|
|8||Madagascar 3 (us)||6/6/12||2.00%||54,143||1,606,573||163|
|9||The Best Exotic Marigold Hotel (uk)||7/12/12||0.90%||22,967||31,650||149|
|10||Street Dance 2 (us)||7/12/12||0.80%||20,875||26,179||133|
Deranged surprised a lot of people with its 1+ million opening last week, including me, but I am almost dumbfounded to see that it has increased on such an enormous debut with a gigantic 1,148,211 admissions. A rare feat, in fact I'm not even sure if it's ever happened before, The Host came close in 2006 and that is still the highest grossing Korean film of all time. However there were no new major openings and its real test will come next weekend in the shape of The Dark Knight Rises.
The Amazing Spiderman was a little less amazing during its third weekend as it dropped 40% for 679,675 though it was able to cross the 4 million benchmark in the process and is now confidently threatening its next milestone.
Two Moons had a mediocre start with 204,806 but frankly given the poor reception reception of K-horrors recently and this particular offering's woeful marketing this almost seems like a minor victory. The film will likely fall fast but it should bank half a million before all is said and done.
A Letter to Momo impressed as it remained flat, adding 108,895 to its total which now stands a shade from a quarter million. Bradley Cooper's high-concept flick Limitless was next as it tanked with its 60,765 opening but then again the film opened over a year ago in most international markets. Next was Woody Allen's delightful Midnight in Paris which was also flat with 60,051 but it didn't begin too well so this is just an okay result.
Madagascar 3 fell another 36% for 54,143. It has had a good run but may be out of the chart next week. UK comedy The Best Exotic Marigold Hotel didn't find an audience as it came away with a paltry 22,967 but then again this isn't the kind of film that was likely to find one here in the first place. Closing out the chart this week was another new film, Street Dance 2, which was also a no-go as it debuted to 20,875.
Next week, all eyes will be on The Dark Knight Rises as it will look to rearrange Deranged down the chart. It should have no problem doing this but the latter film will still take a huge chunk of the market share, something no one would have expected a few weeks ago.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-up. Reviews and features on Korean film also appear regularly on the site.
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