Sunday, December 23, 2012

KBO: Les Miserables Tunes Into First Place (12/21-12/23, 2012)

Les Miserables Tunes Into First Place

Title Release Date Market Share Weekend Total Screens
1 Les Miserables (uk/us) 12/19/12 30.80% 788,836 1,265,703 670
2 Love 911 12/19/12 16.00% 416,818 703,159 426
3 The Hobbit (us) 12/13/12 17.40% 396,913 1,988,600 585
4 Marrying the Mafia 5 12/19/12 12.00% 312,681 528,802 447
5 Wreck-It Ralph (us) 12/13/12 5.70% 148,804 289,468 361
6 My P.S. Partner 12/6/12 5.70% 134,911 1,584,404 245
7 26 Years 11/29/12 4.20% 110,130 2,874,679 293
8 Pokemon (jp) 12/19/12 1.90% 93,510 191,011 273
9 Pokemon (jp) 12/19/12 1.40% 79,331 159,450 227
10 Rise of the Guardians (us) 11/29/12 1.70% 48,584 1,001,379 175

A wave of new releases led to a diversified top 10 as 2.56 million tickets were sold for the pre-Christmas frame. That was about a million tickets down from last year but then again that weekend fell on Christmas day. Just like last year domestic films struggled to maintain an edge with a 37% market share.

The number one film, the bombastic musical Les Miserables, came as something of a surprise with 788,836 admissions, a huge performance for this genre. The epic melodrama is likely to develop strong word of mouth and may do well in the coming weeks, though holiday competition will be strong.

Love 911 opened to a somewhat underwhelming 416,818 which was below My P.S. Partner's debut a few weeks ago. The Ko Soo/Han Hyo-joo melodrama may very well struggle going ahead as buzz has not been particularly strong.

The Hobbit fell almost 60% for 396,313 but is just a fraction from the 2 million mark. Given the number of new releases, and more to come, it may not be able to avoid further big slides.

The fifth entry in the Marrying the Mafia franchise opened with 312,681, a big drop from its predecessor. Considering its prospects look quite bleak, perhaps this will spell the end of this tired franchise.

Further down the chart My P.S. Partner took in another 134,911 while 26 Years added 110,130 to its total, which should reach 3 million soon.

Given all the tentpole blockbusters that failed last year, CJ may be a little nervous about their big-budget inferno pic Tower when it opens next week but word on it is generally positive so perhaps the Korean film industry can muster a final hit for 2012.


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean ReviewsReviews and features on Korean film also appear regularly on the site. 

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