With no new releases able to catch fire this week, box office was down significantly. With only 1.2 million admissions, this was the lowest attended weekend of the year to date by a margin. Local films, of which there are a number playing, were just shy of a majority with a 48% market share. With spring finally arriving in Korea after a particularly long winter, locals were keener to go outside and see the cherry blossoms than to venture into a dark theater.
|Title||Release Date||Market Share||Weekend||Total||Screens|
|2||Fists of Legend||13/04/10||28.00%||334,593||1,243,300||638|
|5||Song for You (uk)||13/04/18||6.30%||79,218||94,694||317|
|6||To Rome With Love (us/it/sp)||13/04/18||4.00%||47,169||60,540||201|
|7||Beautiful Creatures (us)||13/04/18||3.70%||47,057||56,899||278|
|8||G.I. Joe: Retaliation (us)||13/03/28||2.10%||26,597||1,842,438||214|
|9||Very Ordinary Couple||13/03/21||2.00%||23,675||1,847,780||165|
|10||Ploddy the Police Car (us/no)||13/04/11||1.40%||18,887||50,619||175|
Same story at number two as the Kang Woo-suk MMA drama Fists of Legend, starring Hwang Jeong-min (New World), was off 30% for 334,593. Given the film's high budget and it's midding debut, studio bosses are likely disappointed with this result.
Running Man, the first fully US-funded Korean film, feel another 43% for 143,619. The Shin Ha-gyun-starring (Save the Green Planet) actioneer has suffered from poor word of mouth and strong competition. Surely, 20th Century Fox was hoping for more.
Next weekend, Hollywood is likely to begin its traditional late spring/early summer dominance as Iron Man 3 will jet into theaters unchallenged.
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.