Showing posts with label spring snow. Show all posts
Showing posts with label spring snow. Show all posts

Monday, April 30, 2012

Korean Box Office Update (04/27-04/29, 2012)

The Avengers Knocks Out the Competition

Title Release Date Market Share Weekend Total Screens
1 The Avengers (us) 4/26/12 64.30% 1,342,576 1,636,182 963
2 A Muse 4/25/12 15.80% 389,797 553,807 519
3 Architecture 101 3/22/12 6.20% 157,166 3,622,800 316
4 The Scent 4/11/12 4.70% 115,110 1,090,057 296
5 Battleship (us) 4/11/12 3.50% 90,458 2,171,337 299
6 Crayon Shin-chan (jp) 4/26/12 3.20% 90,099 92,885 277
7 Untouchable (fr) 3/22/12 0.70% 17,742 1,688,300 108
8 Spring Snow 4/26/12 0.20% 6,330 11,238 117
9 The Hunger Games (us) 4/5/12 0.20% 4,615 604,809 67
10 Over My Dead Body 3/29/12 0.10% 3,626 982,185 42

Well summer has truly arrived as we have our first major blockbuster performance.  There was never really any doubt what would happen this weekend but the size of The Avengers' opening was very impressive nonetheless as it captured almost two thirds of the weekend box office.

Total admissions stood at an enormous 2.1 million which is among the biggest in the history of the market, it was also well over last year's 1.5 million when Thor (one of the many predecessors to The Avengers) opened.  The Korean box office share took a big hit as it shrunk to 27%, which was a bit lower than 2011's 36%, but it will likely bounce back next weekend.

The Avengers 1,342,576 opening is huge but not a patch on last year's Transformers 3's opening bow, which stood at over two million.  This early in the summer though it is a notable achievement and one must remember that The Avengers is not as popular or well known as in the United States.  Given the film's positive reaction (Twitter netizens have been raving abut it) it should continue to play well but it will face some competition for the top spot next weekend in the form of a much anticipated Korean film.  Though I wonder how much pent up demand was spent this past weekend.  The good news is that this is definitely one of the biggest Hollywood films of the year so local fare may have to face much worse during the rest of the season.

A Muse was the major opening Korean film this weekend and I've been wondering why they scheduled at the same time as such a gigantic Hollywood blockbuster.  It had a fairly good opening with 389,797 but I imagine it would have done better without the extra competition.  Awareness for this pic is high and though I have not yet read any reviews I imagine that it could play well throughout the rest of May.

Architecture 101 stayed at number three but did drop around 40%.  Its 157,166 frame is still very impressive given it is now in its sixth week.  It will need a little more to push past the four million mark but I have a feeling that it won't quite make it that far.

Despite its increase last weekend, The Scent retreated this tie around as it lost over 60% of its business.  It made 115,110 over the frame and has crossed the one million mark but will probably disappear from theatres very soon.

Battleship, after two big weekends, sank suddenly as it shed over 80% of its audience for 90,458 over the three days.  Clearly The Avengers was too much competition for it.  This also does not bode well for its stateside release.

The new Crayon Shin-chan anime film had an okay start with 90,099 while French hit Untouchable finally took a tumble as it lost most of its business, leaving it with 17,742.

Spring Snow, the other Korean film opening wide this weekend had a disastrous start this weekend as it attracted only 6,330 viewers.  I'm not surprised really as even for fans of family melodrama I can't see much appeal in this one.

The Hunger Games and Over My Dead Body were almost wiped out as they both lost over 90% for 4,615 and 3,626 respectively, the latter has likely missed its chance at getting past the one million mark.

Next week we'll see if The Avengers keeps its crown or hands it over to As One, the most anticipated Korean film of the year to date.  It has a chance but I think the band of superheroes will be taking a second victory lap.  I'm also curious to see if A Muse can improve on this week's performance.


The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday evening or Monday morning (GMT+1) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Review Round-upReviews and features on Korean film also appear regularly on the site. 

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Friday, March 30, 2012

April 2012 Korean Releases

This monthly features previews the coming month's attractions in Korean cinema.  All of these monthly posts are available in an archive on the Upcoming Releases page.

April 5


April 11

Doomsday Book
The Scent

April 19


April 26

Eungyo (A Muse)
Rain and Rain
Red Maria
Spring, Snow

April TBC

The Peach Tree


Director:  Tae Jun-seek
Release date:  April 5

A documentary about an elderly woman and her impact on the people with difficult lives.  Mother has screened at a number of documentary festivals including the DMZ International Documentary Festival.

Doomsday Book

Director:  Yim Pil-seong, Kim Jee-woon
Cast:  Kim Kang-woo, Kim Gyoo-Ri, Ryoo Seung-beom, Song Sae-byeok
Synopsis:  Three unique stories of human self-destruction in the modern high-tech era.  In a hope to restore the humane compassion in the insusceptible modern age, the film displays an alternative form of genuine humanity.  And thus you are stepping into the world of future, where a series of unexpected stories awaits you.  All these stories originate from the earth. From the very earth you live on. 
Release date:  April 11

An eagerly anticipated omnibus film which initially went into production in 2006 but halted due to financing problems, recently the project was put back on track.  and will sate us as we await Kim Jee-woon's debut American feature in 2013.  This will be Yim Pil-seong (Antarctic Journal, 2005; Hansel and Gretel, 2007) first work in 5 years.  Han Jae-rim was initially to directed a segment before the production shut down.  The final segment was recently completed with Yim Pil-seong directing and Kim Jee-woon in a supporting role.  I am not certain about the release date, since no trailer has appeared to date the film may be pushed back.

The Scent

Director:  Kim Hyung-jun
Cast:  Park Hee-soon, Park Si-yeon, Joo Sang-wook, Cha Soo-yeon
Synopsis:  A woman asks a detective, who does some PI work on the side, to investigate her husband whom she suspects is having an affair.  When the husband winds up dead it's the detective who becomes a suspect.
Release date:  April 11

Kim Hyung-jun's second feature following 2010's No Mercy.


Director:  Lee Sang-bin
Writer:  Lee Sang-bin
Cast:  Ko Ah-sung, James Page
Synopsis:  Nanye is a young musician who takes a 15-day trip to England and meets James who becomes her guide.
Release date:  April 19


Director:  Jeong Ji-woo
Cast:  Lee Paul, Yeom Hyeon-joon, Kim Sae-byeok
Synopsis:  Lee Juk-Yo, a respected poet, is an old man who cares fondly for his younger disciple Seo Ji-Woo.  When a teenage 17-year-old enters their lives, their lives are turned upside down.
Release date:  April 26

Jeong Ji-woo, the director of Happy End is back with an adaptation of popular novel Eungyo starring Park Hae-il, hot off his multiple Best Actor wins for War of the Arrows, who will portray a 70-year old man.  This vaguely reminds me of 2010's Moss which featured Jeong Jae-yeong under layers of makeup and also starred Park.

Spring, Snow

Director:  Kim Tae-gyoon
Cast:  Yoon Seok-hwa, Lim Ji-gyoo, Lee Kyeong-yeong, Kim Ha-jin
Synopsis:  A drama about a typical mother Soon-ok and her family's process of getting ready to say goodbye.
Release date: April 26

Red Maria

Director:  Kyung-soon
Cast:  Yoon Seok-hwa, Lim Ji-gyoo, Lee Kyeong-yeong, Kim Ha-jin
Synopsis:  A documentary that follows suffering women across Asia who work in the sex trade, as immigrants, are homeless and more.
Release date: April 26

Rain and Rain

Director:  Kim Nam-kyung
Cast:  Im Chang-jeong, Yu In-young, Lee Kyeong-jin
Synopsis:  A romance story between musicians Soo-Hyun and Ji-eun.
Release date:  April 26

The Peach Tree

Director:  Ku Hye-sun
Cast:  Nam Sang-mi, Ryu Deok-hwan, Cho Seung-woo
Synopsis:  A complicated love triangle of siamese twins who fall for the same girl.
Release date:  April

The Peach Tree bowed at the Busan International Film Festival last October.


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Reviews and features on Korean film appear regularly on Modern Korean Cinema.  For film news, external reviews, and box office analysis, take a look at the Korean Box Office UpdateKorean Cinema News and the Weekly Review Round-up, which appear weekly on Monday, Wednesday, and Friday mornings (GMT+1).

To keep up with the best in Korean film you can sign up to our RSS Feed, like us on Facebook, or follow us on Twitter.