Business was a healthy 2.62 million admissions (in line with last year) over the frame as two big releases duked it out for the top spot. The local market share was down to 40%, well below last year's 60% but unsurprising given the big new release the past weekend.
|Title||Release Date||Market Share||Weekend||Total||Screens|
|1||Pacific Rim (us)||13/07/11||44.30%||1,160,636||1,372,731||1005|
|3||World War Z (us)||13/06/20||11.60%||345,896||4,891,909||383|
|5||Lone Ranger (us)||13/07/04||1.20%||34,668||370,829||229|
|7||The Adventures of Jinbao (ch)||13/07/04||0.80%||25,199||71,029||116|
|8||Side Effects (us)||13/07/11||0.70%||18,697||23,441||170|
|9||The Croods (us)||13/05/16||0.30%||8,998||936,699||39|
|10||The Master (us)||13/07/11||0.20%||6,561||9,282||38|
Cooling only 25% after a stellar debut was the Korea thriller Cold Eyes, starring Sol Kyung-gu, Jung Woo-sung and Han Hyo-joo. Reviews have been strong and clearly the word-of-mouth has kicked in, given it a healthy 1,003,049 admissions during its sophomore frame. Its total currently stands at 3.5 million and 5+ million finish seems assured.
Killer Toon lost half its business in week 3 for 107,173 but is now over the 1 million mark, a significant achievement for a K-horror.
Rounding out the Top 5 was Lone Ranger as it plummeted almost 85% in its second week for 34,668. A disastrous performance.
All eyes will be on the big-budget 3D baseball playing gorilla film Mr. Go this week. It's certainly to claim the top spot, but how far will it go?
The Korean Box Office Update is a weekly feature which provides detailed analysis of film box office sales over the Friday to Sunday period in Korea. It appears every Sunday night (Korean Standard Time) on Modern Korean Cinema. For other weekly features, take a look at Korean Cinema News and the Weekly Korean Reviews. Reviews and features on Korean film also appear regularly on the site.